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12 Case Studies - Founders Discuss How and Why they Acquired a Better Domain Name for their Brand

The decision to acquire a high value domain name and use it for a rebrand is not an easy choice for founders or executive teams. Thankfully, there have been several founders willing to share their stories on the process of upgrading their domain and brand names and the impact it has had on their businesses.

Companies we’ve sold premium domains to have all shared the same sentiment - that it has been one of the best decisions they’ve made. Check out a few interviews of founders and corporate executives that went on record to share their stories publicly:

Article: Ben Carmitchel, President and CEO of discusses why his purchase of for $1,660,000 was well worth the acquisition price.

Podcast: Tim Hargis, VP Marketing of Tuft & Needle discusses why their company acquired for an undisclosed amount and how it affected their advertising and marketing results.

Video Blog: Michael Saylor, CEO of MicroStrategy discusses his sale of in 2019 for $30,000,000 and why he acquired over 100 top one word .COM domains in his company’s early days.

Article: Extend drops the ‘Hello’ from its domain and shares three key factors as to why they upgraded to in 2019. In October 2020 the company raised $40M in series B funding.

Podcast: Jamie Siminoff of discusses how and why he acquired for $1,000,000 in 2016 (fast forward to 29 minute mark for the discussion). Ring was later acquired for $1,000,000,000.

Article: Craig Clark, founder of Pacific Pillows discusses why they acquired both and (for an undisclosed amount) and how they’ve benefited from owning the two domains.

Podcast: Noah Kagan, CEO of Sumo discusses how and why they upgraded from to acquire in 2017 for $1,5000,000 and what he learned from the process.

Article: Jacob Smith, CMO of Packet discusses how and why they purchased in 2019 for $350,000. They were recently acquired for $335M.

Article: Joe Vargas, CEO of Buy Legal Meds discusses how and why he acquired for $500,000 in an interview on

Article: Karn Saroya, CEO of Cover discusses how and why his team acquired for $825,000 in 2018.

Podcast: Tim Campos, CEO of Woven discusses how and why he acquired for an undisclosed price, upgrading from the limiting

Video: In 2011 Brian Sharples, CEO of HomeAway discusses why they acquired the website for $35,000,000. “Only reason we bought it was so Expedia couldn't have that URL.” HomeAway was later acquired by Expedia.

(BONUS) Article: Tencent, parent company of popular messaging and social media company WeChat acquired for $8,000,000 in 2015. Not a case study but interesting domain acquisition by a large corporation

(BONUS) Article: Walmart acquires for $9,000,000 in strategic domain name acquisition. Not a case study but interesting domain acquisition by a large corporation.

*These are only a small handful of case studies on premium domain names. This year (2020) there have been numerous domain upgrades by companies. While most sale prices on the highest end of the spectrum are under NDA, more and more companies are finding it a priority to acquire the best domain for their business. Also, see domain names for sale via Grit Brokerage.

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